TITLEIST EXTENDS FORGED IRON LINE WITH THREE NEW MODELS
Fairhaven, MA (April 6, 2006) - Building upon its rich forged iron history,
Titleist extends the most comprehensive family of high performance irons in
golf with the introduction of three new models - the tour-proven Forged
695MB and Forged 695CB, and the Forged 775.CB. The Forged 695 series is
designed for the highly skilled golfer seeking a traditional blade iron
with the latest improvements in technology. Both the muscle-back blade
(695MB) and cavity-back (695CB) models feature a tuned center of gravity
that provides for maximum shot control and workability with optimal launch
conditions, energy transfer and solid feel.
The Forged 775.CB provides
high single digit handicap and aspiring golfers with better player
preferred forged iron construction and a blended set design, offering
maximum playability and a high, straight ball flight.
"We have expanded our best-in-class forged iron family with the new 695 and
775 models taking their place alongside the recently introduced Forged
735.CM. In total, we offer choices in blade size, shape, offset and loft
specs that range from subtle to distinctly different, yet collectively meet
and exceed the expectations and shot-making needs of serious golfers," said
Chris McGinley, Vice President, Golf Club Marketing, Titleist. "Better
players - that is, tour professionals, club professionals and competitive
and aspiring amateurs - can distinguish, appreciate and benefit from these
differences in design, feel and performance."
Forged 695MB and 695CB Irons
The Titleist Forged 695MB and Forged 695CB irons have been played in
competition on the PGA Tour as prototypes since mid-2005. Preference
across the worldwide professional tours is virtually evenly divided between
the two models with players such as Ernie Els, who won the Dunhill
Championship on the PGA European Tour the second week he put the new irons
in play, Davis Love III, Adam Scott, Ben Curtis, Mark O'Meara and Stephen
Leaney trusting the Forged 695MB. Meanwhile, Jay Haas, Fredrik Jacobson, Zach Johnson and Ryan Palmer are among those who opt for the Forged 695CB
model.
"While there are distinct differences between the two iron models, the key
feature is the patent-pending Z-Muscle Design in the Forged 695MB and the
Z-Cavity Design in the Forged 695CB," said McGinley. "The Z-design
removes weight from the heel area of the clubs, shifting the center of
gravity closer to the face center for a solid feel, more efficient energy
transfer and consistent launch conditions."
Forged 775.CB Irons
The new Forged 775.CB irons employ the similar blended technology as the
popular Forged 735.CM irons favored by many of the world's best players
with the added benefit of a slightly oversized design for maximum distance
and forgiveness, especially in the long irons. The Forged 775.CB's will
appeal to a wide range of golfers who either need or prefer oversize
performance in the long irons blending to traditional short, all with the
outstanding feel of a forging.
"With the introduction of the new 775.CB irons, Titleist invites a wider
range of better golfers to experience the tour-proven performance, looks
and solid feel of a high performance forged iron," said McGinley. "We've
combined the blended set technology that has made our Forged 735.CM irons
popular on professional tours around the world with the appropriate level
of playability and forgiveness features allowing us to fit more golfers
with a high-performance Titleist iron to match their individual game."
